NEWS Go Before You Show Campaign

The Harris Health IMPACT Collaborative, United Way 2-1-1 and the March of Dimes Healthy Babies are Worth the Wait project have joined forces to introduce the “Go Before You Show” campaign, a public education campaign that encourages women to seek prenatal care in their first three months of pregnancy and to connect them to a prenatal care provider as early as possible in their pregnancy. 

In Harris County, pregnant women entering into prenatal care in their first trimester has been declining since 2005. Women who see a healthcare provider regularly during pregnancy have healthier babies, are less likely to deliver prematurely, and are less likely to have other serious problems related to pregnancy. When seen early in a pregnancy, providers can identify social issues and medical conditions and take steps for treatment and risk reduction.

The campaign will educate the community and prenatal care providers about the importance of prenatal care and how to access available resources. The campaign includes English and Spanish public education materials (flyers, posters), public service announcements and outreach to other local health clinics and organizations.  It also encourages women to call the United Way 2-1-1 hotline for free information and referral services. 

Texas’ preterm birth rate is 12.8 percent, compared to 11.7 percent nationally. Preterm birth is the leading cause of newborn death. Babies who survive an early birth face an increased risk of life-long health challenges, such as breathing problems, cerebral palsy and learning disabilities. Even babies born just a few weeks early have higher rates of hospitalization and illness than “full-term” infants (39 weeks of pregnancy or more).


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