2011 Book Selections
JANUARY 2011The Happiness Project
by Gretchen Rubin
The Happiness Project is the memoir of the year Gretchen Rubin spent test-driving the wisdom of the ages, current scientific studies and lessons from popular culture about how to be happier. The book became a #1 New York Times bestseller and has been followed by a popular blog.
FEBRUARY 2011Don't Think Pink
by Lisa Johnson and Andrea Learned
The authors, both marketing consultants, explain how to direct your marketing efforts to women. Each chapter in Don't Think Pink deals with a different subset of women — old, young, black, white, Hispanic, married, single — and how to get their interest.
MARCH 2011Twitter Power 2.0
How to Dominate Your Market One Tweet at a Time
by Joel Comm
Twitter is a simple and direct way to reach consumers directly, build your brand and increase your sales. But, if you're going to do it, make sure you do it right. This book explores the latest trends and explains how to integrate Twitter into your marketing strategies.
APRIL 2011The Soul of Leadership:
Unlocking Your Potential for Greatness
by Deepak Chopra
The Soul of Leadership decodes the mysterious qualities that have propelled history's greatest leaders to the top of the ranks and shrouded them in legend - Gandhi, Martin Luther King, Winston Churchill, Buddha - and provides a hands-on approach to understanding and mastering these qualities.
MAY 2011The 4-Hour Workweek
(New Expanded and Updated Version)
by Timothy Ferriss
Whether your dream is escaping the rat race, high-end world travel, monthly five-figure income with zero management or just living more and working less, this book is the blueprint.
JULY 2011Katharine Graham:
The Leadership Journey of an American Icon
by Robin Gerber
The author reveals the leadership style that was at the heart of the success of Katharine Graham, former publisher of the Washington Post. Drawing upon exclusive interviews with her friends and colleagues, Gerber analyzes the principles that guided Graham's toughest decisions.
SEPTEMBER 2011Naked Conversations:
How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble and Shel Israel
In this book, the authors argue that every business can benefit from smart "naked" blogging. They lay out the dos and don'ts of the medium and include extensive statistics, case studies and interviews with famous bloggers.
OCTOBER 2011Winners Never Cheat
by Jon M. Huntsman
This book sets out to remind readers why they work, and why they were chosen to lead. It's about finding the bravery to act on what they know is right--and building teams with the same courage. Above all, it's about winning the right way.
NOVEMBER 2011Leading at the Edge
by Dennis Perkins
A former Marine lieutenant, Perkins introduces 10 key concepts he believes are essential to productive leadership with lively anecdotes from the adverse but ultimately successful expedition to the South Pole, led by Ernest Shackleton in 1914.
DECEMBER 2011The Power of Less
by Leo Babauta
According to Babauta (Zen to Done), employing the power of less will propel readers from chaos to blissful and productive minimalism. Learning to set limitations, such as penning a three-item "Most Important Task" list every day and restricting e-mails to five lines, is a cornerstone for the authors plan for increased simplicity and satisfaction.
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