2010 Book Selections
JANUARY 2010
Crazy Busy
by Edward Hallowell, M.D.
The author argues Crackberry culture leads to ADD-like symptoms in people that don't officially have the disorder — a problem he calls Attention Deficit Trait (ADT). The message here is to slow down and think, instead of being constantly on the go.
FEBRUARY 2010
Linchpin
by Seth Godin
Seth Godin's newest book is about your choices, your future and your potential to make a difference in whatever field you choose.
MARCH 2010
The Snowball
by Alice Schroeder
The author was given unmatched access to Warren Buffett, so this biography provides an up close and personal look at one of the richest men in the world.
APRIL 2010
Flip the Funnel
by Joseph Jaffe
Joseph Jaffe tells you how to use both digital and social media tools to boost loyalty, deploy "influencer marketing" and implement word-of-mouth strategies.
MAY 2010
Googled
by Ken Auletta
The author tells the story of how Google was formed and totally changed traditional media businesses.
SEPTEMBER 2010
Mojo
by Marshall Goldsmith
Mojo is the moment when we do something that's purposeful, powerful and positive, and the rest of the world recognizes it. This book is about that moment.
OCTOBER 2010
Drive
by Daniel Pink
Drawing on research in psychology, economics and sociology, Daniel Pink's analysis — and new model — of motivation offers tremendous insights.
NOVEMBER 2010
Little Big Things
by Tom Peters
This book is jammed-packed with brilliant ideas about pursuing excellence from the author who wrote the book on it (In Pursuit of Excellence).
DECEMBER 2010
Switch
by Chip Heath and Dan Heath
Switch shows readers how successful changes follow a pattern, a pattern you can use to make the changes that matter to you.
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